Induct With Ease
S.I.M Online appeals to the Target Market of High Budget Private Schools.
Flexible Working Conditions
79% of teachers have an ongoing employment arrangement meaning they can change between full-time and part-time and change their hours
INDUSTRY
TRENDS
Experience of Teachers
53% of teachers have 1 - 20 years experience, an increase of 6% since 2020. 11% of teachers have 40+ years experiences which has decrease 2% since 2020
Staff Turnover since 2020
Roughly 43% of teachers left their profession during COVID for multiple reasons leading to a nation-wide teacher shortage
Decrease in Induction Quality
The quality of school inductions for early career teachers has decreased by 15% since 2020.
These trends show that the education industry is still progressing steadily which provides room for the production of S.I.M Online. S.I.M Online will also improve the quality of the inductions which is becoming an ongoing issue.
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National Trends Teacher Workforce. (2023). AITSL. https://www.aitsl.edu.au/research/australian-teacher-workforce-data/atwdreports/national-trends-teacher-workforce#nav-pt5-kf5
TARGET MARKET
S.I.M Online’s market is segmented into three categories: catholic, public and independent. As S.I.M Online is a professional luxury for low budget schools the Target Market will be private schools with a larger budget. This will increase the reliability and credibility of S.I.M Online’s brand, leading to future customers in the government and lower budget private schools increasing the target market and, thus, sales.
Competitor Analysis
S.I.M online has the following competitive advantage:
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Operates at an average price.
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An extremely high number of optional features
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The platform is flexible to any school.
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Extremely time efficient regardless of Pack chosen.
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Specialises in the Education industry
Marketing
The following marketing strategies are shown in the 7P’s infographic below.
The personal and professional relationships made with customers and the high quality service and product provided will ensure S.I.M Online’s current customers remain. These relationships will lead to word-of-mouth advertisement. This, coupled with the conference advertisement events lined up, will ensure S.I.M Online is well known within the education industry within the next 5 years.
Get-Keep-Grow
